If, after reading my last two columns, you still have any ambitions to open
a comics shop at some point in your future, I would like you to go through
some self examination to see if you're a fit candidate. The questions about
your personality that I'm going to be asking you to contemplate are not
specific to comics retailing, and actually have significant applicability
to life in general, so I believe that even those of you who harbor no
ambitions to someday participate in the world of comics retailing might
find them enlightening.
First, are you scrupulously honest? This is a critical question, as we all
live or die in our public lives based on the perception that others have as
to whether they can trust us. I have an aquaintance who is a fantastic
hustler, he can sell anything to anybody. But only just once, or maybe
twice. This guy's failing is that he invariably tries to cheat people on
the deals they make with him, if only a little bit. For him, it's like a
game. He is constantly testing people to see if they remember the terms
they agreed to, or if they bothered to examine what they received from
him, to see if all items were there, and in undamaged condition. Not
surprisingly, when folks figure out he can't be relied upon to keep his
word, they never go back to him again. He's now approaching retirement
age, and coming to realize that he's achieved no where near what he could
during his life. He'll be living on Social Security in a few years, as the
value of his business has been severely constrained by his predisposition
to cheat others. The irony is that even his Social Security check will be
severely below what it should have been, as he has consistantly
under-reported his earnings to the government...
On the same lines as honesty is the question of fairness. Can you work
every day to genuinely try to be of service to all of those with whom you
interact? It never ceases to amaze me how many people enter into the
business world with the thought that their business exists to serve them.
Nothing could be futher from the truth. When you open a business you
immediately become responsible to a huge constituancy. You suddenly have a
responsibility to serve your customers
and your suppliers, and to hopefully make a contribution not only to your
local community, but also to the world at large. While it is your capital
that is employed in operating the business, your job becomes a tricky
tightrope walk of trying to please everyone. If you hire some staff to
help you, these questions become even more difficult, as you now need to
fairly allocate operating earnings you might be generating between
yourself (as the provider of capital) and your staff (the providers of
labor).
Assuming that you are both honest and fair, do you have the ability to
communicate with others? It doesn't do a darn bit of good to treat people
fairly, if they somehow gain the misconception that you've wronged them,
and you don't have the ability to dissuade them from their erroneous
position. I was a Finance major at the University of Colorado during my
school days, and I certainly learned a great deal in the Business School.
The most valuable tools of my trade, however, came from the Communications
Department. Taking all those classes in interpersonal communications made
it much easier for me to place myself in the position of those with whom
I'm communicating. That is an invaluable skill to have when trying to
build a business. You not only have to make sure that you're fair and
honest with people, but also that they know it.
My final question for this week is whether you can create a dichotomy in
your mind between your personal life, and that of your business. As I
stated earlier, it is critical to realize that your business is an entity
which is alive. It needs care and nourishment, and periodic infusions of
working capital. Ideally, this new working capital will be derived from a
reinvestment of the operating earnings you've been generating on a daily
basis. Where many folks go wrong is that they see the earnings of the
business as "their" money. Well, if you're planing to go nowhere fast,
that's certainly true. If you plan for your business to grow, however,
you'll need to put yourself on a strict payment plan. You will need to
draw a fixed salary, just like everyone else. The only difference being
that if hard times come, your salary is the first to be cut. While this
may sound harsh, it is a critical methodology for gradually building up
the capital base of your company. You have to always keep foremost in your
mind that if you take care of your business, that it will hopefully grow,
and ultimately repay your investments many fold. This can only occur,
however, if you have the ability to always differentiate between your
personal needs, and that of your business.
Next week, I'll cover some specific operating skills that are necessary for
running a comics shop.
Please send your e-mails to
chuck@milehighcomics.com, and
your letters to:
Mile High Comics, Inc.
Attn: Chuck Rozanski
2151 W. 56th Ave.
Denver, CO 80221
|